This policy setting turns off the advertising ID, preventing apps from using the ID for experiences across apps. The recommended state for this setting is: Enabled. Rationale: Tracking user activity for advertising purposes, even anonymously, may be a privacy concern. In an enterprise managed environment, applications should not need or require tracking for targeted advertising. Impact: The advertising ID is turned off. Apps can't use the ID for experiences across apps.
Solution
To establish the recommended configuration, set the following Device Configuration Policy to Enabled: To access the Device Configuration Policy from the Intune Home page: Click Devices Click Configuration profiles Click Create profile Select the platform (Windows 10 and later) Select the profile (Custom) Click Create Enter a Name Click Next Configure the following Setting Name: <Enter name> Description: <Enter Description> OMA-URI: ./Device/Vendor/MSFT/Policy/Config/Privacy/DisableAdvertisingID Data type: Integer Value: 1 Select OK Continue through the Wizard to complete the creation of the profile (profile assignments, applicability etc.) Note: More than one configuration setting from each of the Configuration profiles (ex: Administrative Templates, Custom etc.) can be added to each Device Configuration Policy. Default Value: Disabled. (Users can control whether apps can use the advertising ID for experiences across apps.)