18.8.49.1 Ensure 'Turn off the advertising ID' is set to 'Enabled'

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Information

This policy setting turns off the advertising ID, preventing apps from using the ID for experiences across apps.

The recommended state for this setting is: Enabled.

Rationale:

Tracking user activity for advertising purposes, even anonymously, may be a privacy concern. In an enterprise managed environment, applications should not need or require tracking for targeted advertising.

Impact:

The advertising ID is turned off. Apps can't use the ID for experiences across apps.

Solution

To establish the recommended configuration, set the following Device Configuration Policy to Enabled:

To access the Device Configuration Policy from the Intune Home page:

Click Devices

Click Configuration profiles

Click Create profile

Select the platform (Windows 10 and later)

Select the profile (Custom)

Click Create

Enter a Name

Click Next

Configure the following Setting

Name: <Enter name>
Description: <Enter Description>
OMA-URI: ./Device/Vendor/MSFT/Policy/Config/Privacy/DisableAdvertisingID
Data type: Integer
Value: 1

Select OK

Continue through the Wizard to complete the creation of the profile (profile assignments, applicability etc.)

Note: More than one configuration setting from each of the Configuration profiles (ex: Administrative Templates, Custom etc.) can be added to each Device Configuration Policy.

Default Value:

Disabled. (Users can control whether apps can use the advertising ID for experiences across apps.)

See Also

https://workbench.cisecurity.org/files/3358