2.10 Ensure 'Opt out of Ads Personalization' is set to 'Enabled'

Information

Restrict apps from building your app profile.
The recommended state for this setting is: Enabled.

Rationale:

Apps can use your app/browsing data to build a profile for displaying personalized ads. To protect your privacy, you should disable building your profiles from various app/browsing activities.

NOTE: Nessus has not performed this check. Please review the benchmark to ensure target compliance.

Solution

Follow the below steps to enable Opt out of Ads Personalization setting:

Tap Settings Gear Icon.
Tap Google.
Scroll to the Services section.
Tap Ads.
Toggle Opt out of Ads Personalization setting to ON position.

Impact:

You might not get personalized ads experience.

Default Value:

By default, Opt out of Ads Personalization setting is disabled.

See Also

https://workbench.cisecurity.org/files/2466