2.10 Ensure 'Opt out of Ads Personalization' is set to 'Enabled'


Restrict apps from building your app profile.
The recommended state for this setting is: Enabled.


Apps can use your app/browsing data to build a profile for displaying personalized ads. To protect your privacy, you should disable building your profiles from various app/browsing activities.

NOTE: Nessus has not performed this check. Please review the benchmark to ensure target compliance.


Follow the below steps to enable Opt out of Ads Personalization setting:

Tap Settings Gear Icon.
Tap Google.
Scroll to the Services section.
Tap Ads.
Toggle Opt out of Ads Personalization setting to ON position.


You might not get personalized ads experience.

Default Value:

By default, Opt out of Ads Personalization setting is disabled.

See Also