You may have heard about this threat, one that has plagued our lives and networks for well over a decade. A problem so ubiquitous, it can't be ignored. Yet, this threat has a history of hiding in plain sight. Users are, for the most part, unaware of the dangers. Security researchers and the media have attempted to highlight this problem for years, without making an impact on improving security. However, vendors and users are still very much at risk and the problem is still largely being ignored by the masses. The Internet of Things (IoT) aims to makes our lives better, yet there is still no foundation for security controls on the devices that allow us to access the Internet, listen to music, watch television, control the temperature in our homes and more. The goal of this talk is to enable the audience to help raise awareness and influence the security of embedded systems in a positive way.